Episode 38 – If It's Free Then You're The Product

If someone offers you something for free they're probably taking your information and selling it to someone else. 

In 2022 you got a change it up. So stop doing stuff for free. How much real estate marketing do you see from agents offering a free appraisal, valuation, or property marketing? Stop doing stuff for free. Just because everyone else is doing it doesn't mean you should.

Maybe you offering things for free because you're not any good. Instead offer something of substance. Providing comparables such as record prices in the local area can create interest with your potential vendor. 

As a real estate agent you are a marketing and negotiating expert, prove your worth and don't give it away for free. Remember to be different... the best do and rest don't.