Episode 30 – Digital Marketing

In today’s episode, we are talking about digital marketing and how to utilise it in the real estate space. Building a community of followers through a social media presence is important for generating brand exposure and awareness. However, directing traffic to your website through Search Engine Optimisation (SEO) is one of the most successful ways to generate leads.

To utilise social channels, it’s important to use a combination of paid and organic content and user-generated content (UGC) is one of the most trusted methods in digital marketing. UGC in the form of Google reviews creates credibility where people are more likely to interact with you if they see other people have had a positive experience with you.