Episode 31 – Creating a Point of Difference

In today’s episode, we are talking about how to differentiate yourself from other agents in the market. Across Auckland there are thousands of agents that are all trying to sell properties in the same area, that’s why it’s vital to differentiate yourself from other agents. Everyone has their own unique strengths, finding what makes you stand out in the crowd is the key to obtaining more listings.

To begin with, find your niche and something that is authentic to you as an agent and how you want vendors and buyers to view your personal brand. As a new agent, establishing a personal brand can be difficult, which is when selling yourself and what you can offer compared to other agents is important. A 30-second elevator pitch that is concise, unique to your strengths, and isn’t generalised is the first step in creating a brand that people want to work with.

Building market dominance and a personal brand takes time but knowing your niche and area inside out and persevering with your point of difference will see you reap the rewards over time.