Episode 22 – Be Liked Or Be Respected

⁠As real estate agents sometimes we get caught up in wanting people to like us, but this leads to false rapport. What we really need to focus on is getting our clients to respect us rather than befriend us.

As the market continues to get tougher it is becoming more and more important to be honest and upfront with your clients as their trusted advisors. We as agents are here to tell people what they need to hear not what they want to hear.

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