Episode 52 – Be Better Branded

Let's talk about the importance of personal branding. In the busy real estate space you need to be a specialist and not a generalist, express what makes you unique, whether it's your previous career or experience, or perhaps it's your hobbies and passions.

Even under the umbrella of the agency that you work for, how do you differentiate yourself from the other agencies or even just from the agents in your own office? Try to be creative but not cheesy (unless you're Diego) but being courageous will get you noticed.  

And don't forget to invest in your brand, spending time and money on logos, colours, photography, and design goes a long way. We're in the marketing game, so look, act, and talk like the money.