Episode 44 – Less is More

In Episode 44 we're talking about words. They've got to have meaning and they've got to cut to the chase. Literally. When you start to listen more you become aware of how many words are out there and what really has meaning. 

Vendors are worried about the market and being clear and straight to the point can help ease their fears.

The same goes for Buyers. Asking the right questions can have a big influence on their decisions.  Use less words, have more impact, and it can help you sound smarter!